Sunday, May 20, 2012

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about the write league

Web development targeting the integration of information management and display into new and existing web properties. Simply put, the write league assists organizations to utilize Internet technologies in ways that deliver on the promise of web applications providing the same functionality and value as packaged software.

web application development

Websites are web applications. No longer can organizations rely on calling cards on the web. Sites must provide an interactive experience that engages users and gives them a reason to explore your organization further, whether to buy a product, contribute to a cause or gain the information they seek. If you are creating a new web property or managing a current one that is underperforming or just needs some new life, please give me a call to discuss.

information visualization

Let’s face it; most data taken in a vacuum is typically not exciting or insightful by itself. Even a simple temperature reading without the location and date doesn't tell very much. But gather multiple data points and relate them and now you have information. Information trends are easier to understand when seen and not read. In essence, when you “see” alphanumeric rows and columns you are reading them to understand their meaning. They do not communicate answers visually. But display a pictorial representation of that same information as a map or morphing image, you will understand the information instantly and gain the ability to identify trends that were not apparent before. Take a moment to look at some demos and even this paragraph of 656 characters becomes irrelevant.

thoughtful data design

Understanding how information will be captured, stored and disseminated is a crucial step in web application development. Performing data design at the front end of a project is essential to success. It allows for functionality expansion later without the delays and risks of redesigning the database structure. Ensure that you budget enough time for this critical task.

web presence strategy

Establishing a beachhead on the web requires decisions and action on many levels. I can provide assistance at the earliest stages of planning for a new web property or a major redesign of an existing property. Consulting is available for hosting partner requirements, technology selection, tools selection, site structure and components planning. Broadly covers the assistance necessary for planning a web property from concept to fruition.